Cited, not invented
Market research lands first. Personas keep a Sources section you can audit.
Research studio
Personas with a paper trail.
Persona Journey researches the market, writes a user persona, then maps their customer journey. Everything is saved to your library, ready to copy or commit to GitHub.
Start free
Email is enough. No GitHub account, no card. Sync a repo later if you want coding agents to read the markdown.
No card · 30 free credits to start · Optional GitHub
Example library card
Overextended Solo Counsel
I’m the legal department and the help desk.
- Sources you can audit
- Your saved library is stored in Sydney
- 30 free credits to start
Three ways in
Start from wherever you are
You do not have to start from a blank page. Pick the path that matches what you already have.
Start with an idea
One sentence about your product. We research the market and draft the persona for you to shape.
Bring your research
Drop in interview notes, PDFs, Word documents or screenshots. The persona is grounded in what you already know.
Use what you have
Paste a persona or journey map you already wrote. Use it as is, or fill the gaps and match our format.
How it works
Three beats, one brief
Each step builds on the last so the journey is about a real person, not a template.
- 01
Start where you are
A sentence about the product, your interview notes and research, or a persona or journey map you already have.
- 02
Ground the persona
Live research, then a cited persona with jobs, tools, and objections.
- 03
Map the journey
Discovery through retention, with friction and aha moments.
Features
A library that remembers
Every persona and journey is saved automatically. Search, favourite, reopen and keep building.
Journey after persona
The map is written for the person you just generated, not a generic funnel.
Optional GitHub sync
Commit markdown into .github/context/ when you are ready for coding agents.
Build your first persona in minutes
Free to start. No card. Everything you make is saved to your library.
Create free account