Research studio

Personas with a paper trail.

Persona Journey researches the market, writes a user persona, then maps their customer journey — ready to copy or commit to GitHub.

Start free

Email is enough. No GitHub account, no card. Sync a repo later if you want coding agents to read the markdown.

No card · Unlimited drafts on free · Optional GitHub

Glowing journey map with persona cards along a research path

How it works

Three beats, one brief

Start from a product idea. Each step builds on the last so the journey is about a real person, not a template.

  1. 01

    Describe the product

    One or two sentences about the problem and who feels it.

  2. 02

    Ground the persona

    Live research, then a cited persona with jobs, tools, and objections.

  3. 03

    Map the journey

    Discovery through retention, with friction and aha moments.

Cited, not invented

Market research lands first. Personas keep a Sources section you can audit.

Journey after persona

The map is written for the person you just generated, not a generic funnel.

Optional GitHub sync

Commit markdown into .github/context/ when you are ready for coding agents.