There are so many products and services that we hate. Sometimes we have a choice to use alternative products and services, sometimes we don’t. When we co-founded the first Indonesian Human-Computer Interaction (HCI) and User Experience (UX) business in 2002 as TRANSLATE-EASY.com, we wanted to change the landscape of Information and Communication Technology (ICT) Industry in Indonesia by improving the quality of user experience in ICT products and services. It was not long until we realized that we were far ahead of our time in Indonesia and the rest of Southeast Asia. Since then, we have pioneered a number of forward-thinking and innovative projects in mobile learning, the Internet of Things and service design that improve the bottom line of businesses different vertical industries. We have also worked with leading global brands in the industry and academia alike to synthesize research and best practices in HCI. Being a pioneer since 2002, CX Insight has become the leading authority in the field of Human-Computer Interaction and User Experience Design in Southeast Asia. CX Insight has empowered people, companies and organizations that understand the importance of having products and services that win the hearts of Indonesians since 2002. Together with partners and clients, we ensure that technology culture, market dynamics, user behavioral changes, usability, generational gaps, and other factors that contribute to the ultimate User Experience (UX) are synthesized well into the DNA of every product and service.